Search results for "Finnish professionals"

Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

2017

This paper seeks to better understand the skills and competencies that Public Relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. ‘Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest t…